When a search term starts trending on your site, more and more shoppers are using it. That is valuable information: it shows how popular a product or service is becoming, often before the change shows up in your sales.
Spot what shoppers want now
Mezereon records popular queries so you can see which searches are gaining momentum. The trending searches report brings these terms together in one place, helping you sell your products and services more effectively.
Act on trends
- Boost and bury rules: promote products that match a trending term, or push less relevant items down
- Relevance adjustments: tune results so trending searches return the best matches
- Visibility rules: control which products appear for a term
Trends and location together
Trends become even more useful with context. If you run clothing stores across the U.S. and "jacket" is a frequent search, you can promote winter coats to shoppers in colder places with location targeting.
Make trends a habit
Check trending searches regularly, especially before campaigns and during seasonal shifts. Rising terms can inspire landing pages, email campaigns, and homepage features, and they can tell you when to reorder popular items. Acting early on a trend helps you meet demand while it is still growing.
Trending searches pairs naturally with advanced analytics and rich autocomplete. For merchandising ideas, read Tips for Ecommerce Retail Merchandising, or talk to our team.
