Every search a shopper types tells you what they want, in their own words. Mezereon's search analytics turns those queries into reports you can act on, so you can see what customers look for, what they find, and what leads to a sale.
What you can track
Mezereon tracks the activity that matters for site search and filtered navigation, including:
- The number of searches made on your site
- The most popular search terms
- Average search time
- Search terms that lead to conversions
- Visitor profiles
Turn search data into decisions
Search data is one of the clearest signals of customer intent you have. Popular terms show which products deserve prominent placement, and converting terms show what already works. Queries that return few or no results point to gaps in your catalog, product data, or synonyms, a problem we cover in The Dreaded No Results Page.
With these insights you can decide where to place products, how to market them, and which merchandising rules to change, then watch the effect in the same reports.
Analytics that work with your other tools
Analytics connects directly to the rest of Mezereon. Spot a rising term in trending searches, adjust results with relevance tuning, and add synonyms for the words your customers actually use. How long analytics data is kept depends on your plan.
A simple weekly routine
A short routine goes a long way. Once a week, check your top searches, the searches that convert, and the searches that come up empty. Make sure top searches lead to your best products, look for patterns in converting terms that you can reuse in navigation and campaigns, and fix empty searches with synonyms, redirects, or new content. Small, regular adjustments add up to a noticeably better store.
If you are not tracking your site search data, you are passing up one of the easiest ways to improve conversions. Talk to our team to see search analytics for your store.
