Have you ever searched a store for "red jackets" and gotten black, yellow, and orange jackets instead? That is poor relevance, and it sends shoppers elsewhere. Relevance tuning gives you simple controls to make sure the right products appear at the top of every listing.
Popularity and relevance, balanced your way
Mezereon decides which results to return by weighing both the relevance of the search terms and the popularity of products. Relevance tuning lets you change how much emphasis each one gets. Want best sellers to rise? Give the popularity slider more weight. Need precise matches first? Turn up relevance.
Built for marketers
Tuning uses simple relevance knobs, so marketers can fine-tune results to fit their shoppers without writing code or waiting on developers. Make a change, check the results, and adjust again until listings look right.
Tools that work together
- Trending searches show which terms deserve attention
- Synonyms connect shopper language to your catalog
- Keyword redirects send specific searches straight to the right page
- Advanced analytics show the effect of every change
When to tune
Revisit relevance whenever your catalog or goals change: a new product line launches, the season turns, or you want to highlight higher-margin items. Look at your most important searches, check that the top results match what shoppers expect, and adjust. Because changes are quick, tuning becomes a regular habit rather than a one-time project.
Learn more in What is Search Relevance?, or talk to our team about tuning search on your store.
