Location targeting lets you show the right products and promotions based on where shoppers are. With geolocation enabled, Mezereon detects a visitor's location and adjusts results for the states and zip codes you choose.
Why location matters
Shoppers in different places need different things at the same moment. When winter settles in across the U.S., a shopper in Montana needs a heavy insulated jacket, while a shopper in Texas probably wants something lighter. Showing everyone the same results means some shoppers have to dig for what they need.
What you can do with location targeting
- Run sales or promotions in the states or zip codes you choose
- Feature seasonal products where the season has arrived
- Promote local events in the areas where they take place
- Prioritize products that suit regional climates or preferences
Simple to set up
Location rules live in Mezereon's easy-to-use interface. With just a few clicks you can add, remove, or edit search rules, whether you are a power user or just getting started.
Ideas to get started
Begin with one clear use case, such as a regional sale or a seasonal product line, and measure the results. Weather-driven products, local delivery areas, and region-specific inventory are natural places to start. Once you see what resonates, expand to more regions and combine location with other signals for even more relevant results.
Location is one of several signals Mezereon can use to tailor results. Combine it with personalized search and trending searches, read Personalization tactics and strategies, or talk to our team.
